This Cookie Policy explains how Balagan Rome (“we”, “us”, or “our”) uses cookies and similar technologies on our website www.balaganroma.com. By using our site, you acknowledge that we use cookies to improve your browsing experience, analyze site traffic, and support our marketing efforts for the restaurant and club.

1. What are cookies?
   Cookies are small text files stored on your device when you visit a website. They help us recognize your browser, remember your preferences, and ensure the site functions correctly. We also use “Local Storage” for the same purposes, specifically to manage the reservation flow.
   
   

2. Categories of cookies we use
   We classify our cookies based on their specific function within the Balagan digital ecosystem:
   • Strictly Necessary Cookies: Essential for the basic operation of the site, such as security, network management, and accessibility. These cannot be switched off in our systems.
   • Analytics & Performance (GA4): We use Google Analytics 4 to track anonymized user behavior and traffic sources. This helps us understand which sections of our site (such as “Club” or “Private Events”) are most popular and how to optimize them.
   • Marketing & Retargeting (Meta Pixel): We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram ads. This allows us to show relevant “House of Balagan” event promotions to users who have previously visited our site and to track successful conversion events.
   • Booking & Reservations (Superb): Our reservation system is powered by Superb (superbexperience.com). When you book a table or purchase a ticket, Superb sets cookies to manage your session, prevent booking errors, and remember your selected date and time.
   
   

3. Summary of Key Tools:
   
   Google Analytics: Tracks anonymized traffic and site performance to improve the user experience.
   
   Meta (Facebook): Measures ad effectiveness and delivers relevant event promotions based on site visits.
   
   Superb Experience: Manages the secure reservation process and remembers your booking selections.
   
   
   

4. How to manage your preferences
   You can manage or withdraw your consent at any time:

   1. Cookie Banner: Use the settings panel on our website to accept or reject specific categories of non-essential cookies (Analytics and Marketing).

   2. Browser Settings: You can configure your browser (Chrome, Safari, Firefox, etc.) to block or delete cookies entirely. Please note that disabling cookies may affect the functionality of our reservation system.
      
      

5. Updates and Contact
   We may update this policy to reflect changes in our tracking technology or legal requirements. For questions regarding this policy or our data practices, please contact us:
   Balagan Rome
   Via Aldo Palazzeschi 125, 00137 Rome, Italy
   Email: amministrazionebalagan@gmail.com